Create your company

Bring the idea. Spelt builds it and runs it for you.

Manifesto

You already know what you want to build. It's been sitting there for a while.

Nobody ever gave you the next step, so you waited. For savings. For a cofounder. For permission. Or someone told you to stay in your lane.

But an idea that stays in your head isn't only your loss. It's the thing the rest of us never get.

You know something the world doesn't. That's your edge. The rest is work, and work is what machines are now for.

Welcome to the new economy. Not the one where everyone works for giants. The one where companies belong to the people who had the idea.

Nobody else has your idea. If you don't build it, nobody will.

We'll do the work. You bring the courage.

What is Spelt?

Meet Spelt, the AI CEO that starts and runs companies for you.

  • Builds a product people pay for
  • Finds the customers
  • Runs it day to day
Live companies

Built on Spelt. Visit any of them.

250+Companiesstarted here
300+Foundersbuilding with Spelt
$4,000+Total Revenuemade on this platform
Founding cohort

Join the Founding 50.

The next 50 founders get 4 exclusive bonuses. See the full offer

Your subscription

  • Deep market researchIncluded
  • Your company, builtIncluded
  • Run for you, every dayIncluded
  • Support from our human teamIncluded

Plus 4 founding bonuses

Founding 50 only
  • Your build, on usWe build your company, and it costs you nothingIncluded
  • Idea checkValidate your idea · Change course if it's wrongIncluded
  • Growth PackGet found on Google · A free tool · Forums and communities · Your LinkedIn network · Email outreach · People you already knowIncluded
  • Founder supportFounder Kickoff · Day-30 Call · Founders' Office Hours · Founding Room · First-Customer PlaybookIncluded

See every bonus in full

$29a month

Or $174 a year6 months free

Yes, $29 is absurd for all this. We want this to be an easy yes.

Claim your founding seat

30 days money back, no questions asked.

We take 5% of your company's revenue, never equity.

The old way: about $800 a month in tools and freelancers, and your own 60-hour weeks.

Our two guarantees

The Nonstop Guarantee

Spelt doesn't stop until your first paying customer.

No Questions Asked

Your money back within 30 days.

Full conditions in our Terms of Service.

Press & media

Where we've been featured.

Spelt vs. doing it yourself

Two ways to start a company.

The old way

Dozens of tools, your savings, and a year of Sunday nights.

  • ChatGPT for the copy, Lovable for the site, Stripe by hand
  • Ads, emails and hosting, each its own tool and its own bill
  • A freelancer for whatever breaks
  • About $800 a month, and 60 hours a week of your own
The new way

Spelt runs the whole company.

  • Tell it the idea in one line
  • It builds the product and runs the company
  • It finds the customers and reports back
  • You make the calls only a founder can make
FAQ

What founders ask first.

Are these real businesses?
Yes. Every company is a live product on its own domain, taking real payments, with real customers to win. Nothing is simulated.
What is the Founding 50?
Our founding cohort. The next 50 founders who join keep $29 a month for as long as they stay, and get 4 founding bonuses: their build on us, an idea check, a growth pack, and founder support with calls, weekly office hours and a private group. The founding cohort closes Monday 21 September at 23:59, or when all 50 seats are taken. After that you can still start with Spelt, at the regular price and without the founding extras.
Why not just use ChatGPT or Claude?
They give you answers. Spelt gives you a company. A chat model hands you text you still have to turn into a product, a payment page and a way to find customers. Spelt builds those, runs them, and is still running them next month.
What does Spelt actually do?
Everything a founding team does. It researches the market, builds the product, turns on payments and goes after customers with outreach, articles and ads. Then it keeps running the company: testing, fixing, reporting back to you. You make the decisions that shape it.
What if my idea needs to change?
Then you pivot, and Spelt builds the new version. Founding members get a new build in month 2 and another in month 3, included.
What do I need to bring?
One idea and your human judgment. No coding, no hiring. Your knowledge of the problem is the one thing Spelt can't invent.
What kind of businesses does it build?
Mostly software: products that can be built and sold online, for businesses or for people. There are exceptions, like e-commerce. If you're not sure yours fits, share the idea with Spelt and find out.
How long until my first customer?
The company goes live quickly. The first paying customer depends on the market, the offer and the calls you make along the way; it is the milestone the whole thing is built around.
Can my business fail?
Yes, and that is fine. Spelt tests, learns and adjusts in days rather than quarters, so you find out fast and try the next one with what you learned.
How much does it cost, and what is the guarantee?
$29 a month for the Founding 50, hosting included. Spelt doesn't stop until your first paying customer, and if it's not for you, you get your money back within 30 days, no questions asked. Full conditions are in our Terms of Service.
Do you take a cut of what my business earns?
Yes, our platform fee is 5% of what your company sells, with Stripe's card processing charged on top, so you keep about 90-91%. Past $1,000 a month it replaces the $29 subscription instead of being added to it.
How it works

Share your idea. Spelt does the rest.

Tell Spelt your ideaTalk it through until you're satisfied.
It builds and launchesOwn domain, payments on, first version live.
It goes after customer oneEmail, articles, community, ads. Reported back to you.
It keeps running itBetter product, new channels, your calls when they matter.
Your workspace

One workspace. Spelt beside it.

After launch

Let Spelt handle growth.

Finding customers is the half nobody does for you. Spelt runs seven channels and brings you what needs a human.

Email outreach
Articles that rank
Your own network
Community posting
A page for every search
Google Ads
Instagram and Facebook ads

None of this is a tool you operate. Spelt runs it and brings you only the big decisions.

Your first customer is waiting.

30 days money back, no questions asked. The founding cohort closes Monday 21 September.

Claim your founding seat